MyGeumgo is an enterprise dedicated to developing solutions that facilitate rational decision-making for financial consumers. Founded in May 2025 by CEO Jihee An (31), the company took its first steps with a policy finance recommendation service designed to help young adults easily discover and compare government-supported financial products suited to their needs.
“Through our social media channels, we have been delivering essential real-life financial information—such as youth asset-building programs, Individual Savings Accounts (ISAs), and Exchange Traded Funds (ETFs)—to approximately 7,000 subscribers and followers, maintaining continuous communication with financial consumers”, said CEO An. “In this process, we discovered that the common challenge consumers face does not end with simply finding information; it extends to establishing personal criteria for their choices and adhering to them consistently. Expanding this problem-solving approach to the investment sector, we are currently preparing an investment decision recording service to prevent novice investors from making impulsive trades swept up by emotions or temporary market trends. Our goal is to become a reliable financial partner that empowers individuals to sustain rational investments by setting standards they can understand and stand by, without being swayed by sensational information or herd mentality.”
The company's flagship service is ‘MyGeumgo’, an investment decision recording service for novice investors. Currently in the Minimum Viable Product (MVP) development stage, the service helps beginners calmly assess and document the grounds for their judgments through a structured series of questions prior to buying a stock.
“Most existing investment memo or trading journal services consist of ‘blank fields’ where users are expected to write freely. However, because novice investors with limited experience do not know what criteria to use when evaluating a stock, they often feel overwhelmed by the blank spaces and easily give up on recording”, An explained. “MyGeumgo is a service that transforms these daunting blank spaces into intuitive, step-by-step questions (Q&A). Before pressing the buy button, users naturally evaluate factors such as earnings trends, financial stability, and current price levels by simply following the structured flow of questions posed by the app.”
MyGeumgo's competitive edge stems from its UX design capabilities optimized for beginners. It removes the psychological barrier of documentation caused by open-ended questions and presents vital metrics that beginners must verify in an intuitive question format.
“In fact, when we operated our policy finance recommendation service last year, we designed a Q&A structure comprising 10 steps, which achieved an end-to-end completion rate of 67% among service visitors”, An highlighted.
“Our execution ability to rapidly incorporate customer feedback into the product is another major strength”, CEO An noted. “Through operating our financial content channels, MyGeumgo closely observes the exact pain points of novice financial consumers. We do not stop at merely planning features; we identify problems through content comments and user reactions, and swiftly integrate these insights into our service structure. The speed at which we test and refine market needs is MyGeumgo's crucial competitive advantage.”
Regarding future plans, An stated, “Our primary objective is to successfully establish the investment decision recording service in the market. In the short term, through MVP development and beta testing, we will validate the effectiveness of the Q&A-style UX that allows novice investors to review their judgments before purchasing. Subsequently, based on user feedback, we plan to progressively advance the service by integrating financial data and adding a post-trade review feature.”
Date of Establishment: May 2025
Core Business: Investment decision recording service and financial content operations
Key Achievements: 1st Place at the 2025 B-INVESTMENT SHOW, Excellence Award at the Ulsan Nam-gu 4th Industrial Revolution Startup Idea Audition, Selected for the 2025 Youth CEO Development Program, Selected for the 2026 Early Startup Package
reporter jinho lee
jinho2323@hankyung.com